Daihatsu Sigra is a 7-seater low cost green car (LCGC) vehicle that is the mainstay of PT Astra Daihatsu Motor (ADM). Until May 2022, the car that was born thanks to a collaboration with PT Toyota-Astra Motor (TAM) has sold more than 257 thousand units. It has become the choice of the Indonesian people because it is pocket friendly, can fit a lot and has low operating costs.
Of the many Sigra units that have been sold throughout Indonesia, the best-selling variant is the manual transmission model. The percentage, manual type can reach 39 to 40 percent of total sales. Hendrayadi Lastiyoso, Marketing & Customer Relations Division Head of PT Astra International Daihatsu Sales Operation (AI-DSO) also tried to explain it.
"The Daihatsu Sigra is available in two engine variants. From 1,000 cc and 1,200 cc. The composition of sales of 1,000 cc is about 35 percent and 1,200 cc is 65 percent. If based on variants, the 1,200 cc R manual is the most in demand. If the percentage reaches 39 to 40 percent of total sales," he said at the launch of the New Daihatsu Sigra, at Summarecon Mall Bekasi, Thursday (7/7).
Furthermore, he conveyed that the Sigra color was the most sought after by Indonesian consumers. “At most it is dominated by three standard paints. First it is white or white which reaches 36 percent, then black or solid black is followed at 22 percent and the third is silver which is around 21 percent," said Hendrayadi.
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