Glancing at Astra Daihatsu Ayla as a Millennial Vehicle

 The low cost green car segment or commonly known as LCGC is one of the segments that offers a variety of models. Present in Indonesia as one of the models targeted by the first car owners, LCGC is also one of the choices for millennials in the country thanks to the offer of features, models and of course competitive prices.

One that plays here is Astra Daihatsu Ayla. This city car is one of the models that contributed to Daihatsu's top sales with a figure of 250 thousand units since its introduction in 2013. This achievement was strengthened by the results of retail sales in April 2022 as many as 6,891 units. This figure accounts for 11.1 percent of Daihatsu's total sales in April.

Glancing at Astra Daihatsu Ayla as a Millennial Vehicle

"Daihatsu always tries to provide the best products according to the needs of the Indonesian people, especially young people through Astra Daihatsu Ayla. Various contemporary features are embedded, we believe Ayla can be the choice of millennials in providing vehicles that are stylish, entertaining, and peace of mind," said Dendy Triyanto, Executive Coordinator Head of Product I Department PT Astra Daihatsu Motor (ADM) in his statement, Wednesday ( 25/5/2022).

The exterior design of Ayla has a sporty grille and bumper with dynamic alloy wheel rims. Coming with the slogan Sahabat Seru, Ayla's appearance is supported by the addition of new color variants namely Yellow Metallic and Glittering Silver Metallic which complements other colors such as Orange Metallic, red solid, dark gray metallic, icy white solid, and ultra black solid. Ayla offers dimensions of 3,640 mm in length, 1,600 mm in width and 1,520 mm in height with a wheelbase of 2,455 mm and a ground clearance of 180 mm.

Targeting millennials, Ayla comes with an interior display with a dominant black color and sporty patterned seats. Its features are no less, it comes with retractable mirrors that make it easier for the driver to adjust the mirrors when passing through narrow roads. There is back sonar with parking camera for easy reverse parking.

The modern side comes from digital air conditioning settings that make it easy to regulate the cabin temperature. The entertainment side features a 2-DIN touch screen that can play various file formats. There are shared compartments for storing items and cup holders scattered throughout the cabin.

The security features are quite complete. Daihatsu Ayla is equipped with standard braking features Anti-lock braking system (ABS) and Electronic brake-force distribution (EBD). In addition, there are dual SRS airbags for the driver and front passenger and the presence of an immobilizer for security.

Regarding the engine, Ayla offers two choices of power sources to choose from. There is a 1.0L 1KR-DE DOHC 998 cc engine with a maximum power of 65 ps at 6,000 rpm and 86 Nm of torque at 3,600 rpm. Another option is the 1.2L 3NR-VE DOHC Dual VVT-i 1,197 cc engine with a maximum power of 88 ps at 6,000 rpm and 108 Nm of torque at 4,200 rpm. Both models are offered with a choice of manual and AT transmission.

Ayla offers a total of 12 variants to choose from. The price tag starts from IDR 108 million to IDR 166 million

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